Marketing Manager · 2023 – 2024
Overhauled marketing infrastructure and introduced AI-powered workflows for an EV infrastructure company.
Inspiration Mobility is an electric vehicle infrastructure company that was running marketing on legacy tools with manual processes. Campaigns took days to build, analytics were fragmented across disconnected platforms, and the team was spending more time on execution mechanics than strategy. The marketing operation was a bottleneck, not an accelerator.
The bottleneck wasn't strategy. It was infrastructure. The team had good ideas but no system to execute them at speed. Every campaign required manual assembly, every report required manual data pulls, and every optimization required starting from scratch. Fix the infrastructure, and strategy execution becomes instant instead of incremental.
Led a complete Salesforce Marketing Cloud migration, consolidating fragmented tools into a single platform with unified data, automated workflows, and real-time analytics. Deployed advanced attribution modeling to finally connect marketing spend to revenue outcomes. Introduced AI-powered content workflows that cut production time from days to hours. Led a full rebranding initiative that modernized the company's market presence.
25% increase in marketing ROI. 30% increase in engagement across all channels. Eliminated manual campaign workflows entirely. What used to take days now runs autonomously. The infrastructure transformation turned marketing from a cost center into a measurable growth driver.