Senior Growth Marketing Manager · 2024 – Present
Building the demand gen and ABM engine for a Series B compliance SaaS targeting enterprise buyers.
Truv is a Series B verification and compliance SaaS company that needs to accelerate enterprise pipeline. The product is technically complex (income and employment verification for financial services) and the buyer persona (risk, compliance, and operations leaders) requires high-trust, low-friction engagement before they'll take a meeting.
Enterprise buyers of compliance tools need trust signals and simplified messaging before outbound works. You can't cold-call a compliance officer with a feature list. The positioning needed to translate complex technical capabilities into clear business outcomes, and the demand gen system needed to build trust at scale before asking for the meeting.
Built the messaging framework from scratch, translating technical verification capabilities into clear value propositions for risk, compliance, and ops buyers. Designed and launched ABM campaigns targeting named enterprise accounts. Introduced AI-powered automation to scale marketing workflows without adding headcount: from content personalization to lead scoring to campaign optimization.
Currently building. The messaging framework, ABM infrastructure, and AI-powered workflows are in market and generating pipeline. The approach is designed to compound: every campaign improves targeting accuracy, every content piece builds domain authority, and every automation reduces the cost of the next conversion.