Marketing is no longer a department. It is a technical infrastructure problem.
I architect high-velocity growth frameworks that bridge the gap between writing code and expressing intent. My focus is systemic optimization: building autonomous engines that turn data into deterministic paths toward 100%+ annual scaling.
Most growth efforts fail because they are brittle. They optimize for campaigns, not systems. I build infrastructure that withstands complexity, encodes strategic logic into automation, and eliminates manual intervention as a constraint on velocity.
The work is not to run more experiments. The work is to build the machine that runs experiments autonomously, learns from signal, and compounds value without human supervision.
Growth infrastructure must be built on three non-negotiable principles.
Eliminating guesswork through SQL-driven attribution, deterministic task routing, and constraint-based lifecycle logic. Every decision point is encoded. Every path is auditable.
Engineering the always-on experimentation engine. Velocity is not speed. It is the rate at which the system learns, adapts, and compounds insight into repeatable leverage.
Ensuring every machine-facing surface (APIs, feeds, schemas, CRM objects) is optimized for the AI-agent economy. Systems degrade when assumptions break. Integrity means building for agents, not humans.
Watch how intelligent automation transforms raw contact data into qualified, enriched leads ready for multi-channel outreach.
SOURCE SYSTEM
CRM extracts contact records via API. Filters by lifecycle stage, ICP criteria, and engagement signals.
ENRICHMENT ENGINE
Enriches contacts with 50+ data sources. Appends technographics, intent signals, and verified contact info.
ACTIVATION LAYER
Executes personalized outreach sequences. A/B tests messaging, optimizes send times, manages deliverability.
Truv · Series B Enterprise Compliance SaaS
Built the CRM and automation spine for a high-velocity B2B growth engine at Truv (Series B, enterprise compliance SaaS).
Architected a deterministic lifecycle management system using HubSpot Ops Hub, custom objects, and constraint-based workflow logic. Integrated ClickHouse and BigQuery for real-time attribution. Deployed Clay for enrichment pipelines and SmartLead + Knock for multi-channel orchestration.
HubSpot (Ops Hub, custom objects, workflows, calculated properties)
BigQuery, ClickHouse, Hex
Clay
SmartLead, Knock, SendGrid
Eliminated manual lead routing. Enabled real-time ABM without sales ops intervention. Created auditable attribution layer for revenue forecasting.
ZappyRide → J.D. Power Acquisition
Built the growth engine that delivered hundreds of qualified leads converting into recurring revenue, ultimately leading to acquisition by J.D. Power.
Built a bootstrapped growth engine optimized for acquisition readiness. Architected ZappyCast (EV industry podcast) as a thought leadership distribution system. Created deterministic SEO and content loops in HubSpot. Designed custom HTML/CSS for speed and brand differentiation.
HubSpot (workflows, lead scoring, content attribution)
Custom podcast infrastructure, SEMrush for technical SEO
Custom HTML/CSS (no-code constraints eliminated)
Hundreds of qualified leads converted into recurring revenue. Acquired by J.D. Power in 2023.
Sweet Express · Content & Recruitment Portal
Engineered a zero-touch content and recruitment portal that processed 400,000 users in 12 months at Sweet Express.
Built an autonomous content distribution system with CMS-driven workflows and feedback loop analytics. Designed the system to scale without manual ops by encoding editorial logic into automation rules.
CMS with workflow automation
Custom event tracking → content prioritization logic
Multi-channel syndication (social, email, SEO)
2,000% audience expansion with zero manual intervention. Marketing converted from cost center to revenue stream.
Inspiration Mobility · HubSpot → Salesforce Migration
Led the HubSpot → Salesforce Marketing Cloud migration and custom LLM deployment at Inspiration Mobility.
Spearheaded enterprise CRM transition to enable complex automation at scale. Integrated custom LLMs into the MarCom stack to convert "marketing tasks" into autonomous intelligence loops. Built API-driven orchestration for SEM, nurture, and scoring.
Salesforce Marketing Cloud (Journey Builder, SQL queries, API integrations)
Custom LLM deployment for content generation, lead enrichment, intent scoring
API-driven SEM bidding, multi-channel nurture, deterministic routing
25% ROI lift. Eliminated manual content production. Enabled enterprise-grade automation without ops bottlenecks.
I work with organizations that have outgrown "simple marketing" and require a Systems Architect to prepare infrastructure for ultra-growth.
If you are optimizing for campaigns instead of systems, we are not a fit.
TYPICAL ENGAGEMENT: 90-DAY INFRASTRUCTURE BUILD